#ACTNOW (Awareness Campaign and Trainings)

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“#ACTNOW”

San Bernardino County District Attorney's Office (US-CA) fentanyl awareness campaign launched in November 2022: a free, shareable presentation, web page, fact sheets, social graphics, classroom flyers and a documentary link, presented to faculty and parent groups in eight school districts and to community groups, with listeners asked to share it with at least one person. It won a 2023 NACo Achievement Award (Best in Category, Criminal Justice and Public Safety).

Years: 2022–now
Country: United States
Topic: Drugs Opioids
Asks people to: Never start Recognize Talk to someone
Strategy: Fear appeal Gatekeeper training
Channel: Events School Social (organic)Website
Audience: General public Parents Youth
School faculty and parent groups, students, rotary clubs, county department heads, health symposium attendees in San Bernardino County.

Evidence

Self-reportedUnknown

No reach counts or outcomes reported. NACo award entry: presented to faculty and parent groups in eight school districts, plus rotary clubs, county department head meetings and IEHP health symposiums; materials available to attendees by QR code.

Sponsor (who paid)

San Bernardino County District Attorney's Office (Public Affairs) State local government, funder and creator
San Bernardino County Sheriff's Overdose Response Team; Arrowhead Regional Medical Center; San Bernardino County Department of Public Health State local government, partners

Credits (who made it)

Not recorded yet.

Executions (individual ads)

Fentanyl ACT Presentation (Canva) 2022 · school · sponsor-site
#ACTNOW social graphic 1 2022 · social-organic · sponsor-site
#ACTNOW social graphic 2 2022 · social-organic · sponsor-site
#ACTNOW social graphic 3 2022 · social-organic · sponsor-site
#ACTNOW social graphic 4 2022 · social-organic · sponsor-site
#ACTNOW social graphic 5 2022 · social-organic · sponsor-site
Classroom flyer: Your Life Is Worth More 2022 · school · sponsor-site
Classroom flyer: #1 Cause Of Death 2022 · school · sponsor-site

Related campaigns

Fentanyl Doesn't Care. But We Do. 2023–now
One Pill Can Kill 2021–now

Sources

Research notes

US-CA (San Bernardino County). Discovered 2026-10-22 for #17 (local campaigns pass; method: settlement-tracker). Opened 2026-10-22: DA release of 9 Nov 2022 (DA Jason Anderson; Public Affairs Officer Jacquelyn Rodriguez: 'We recognized a need to have easily accessible education and trainings'; partners Sheriff's Overdose Response Team, Arrowhead Regional Medical Center, County Department of Public Health and schools; 317 fentanyl-related deaths in 2021 per the Sheriff-Coroner); #ACTNOW page (Canva presentation, CDC/DEA fact sheets, naloxone drug facts PDF, five social graphics and two classroom flyers uploaded November 2022, links to Victims of Illicit Drugs and the Alexander Neville Foundation, and embedded 'Dead on Arrival' in English and Spanish, ix4l7yQfXf4 for Spanish); NACo award page (framework created October 2022). 'Dead on Arrival' is a third-party documentary by Dominic Tierno that the DA recommends, not a DA production, so it is a source, not an execution. No funding source, spend, agency, or paid media found; settlement funding not stated (the research row's 'settlement-tracker' method refers to where the lead came from). Separate from the county Department of Behavioral Health campaign 'Fentanyl Doesn't Care. But We Do.' (san-bernardino-county-fentanyl-doesnt-care). Strategy 'fear-appeal' from flyer titles ('#1 Cause Of Death'); flyer images not viewed.

Record cases/san-bernardino-county-da-actnow.json, updated 2026-10-22· Link to this campaign