Bare Your Heart

“Bare Your Heart”

Shatterproof video campaign launched 1 September 2023 during Overdose Awareness Week that invites people to share the stories behind tattoos inspired by addiction, recovery or the loss of a loved one, with TikTok creator Lonni Pike and activist Yves Mathieu, to reduce addiction stigma among new digital audiences.

Years: 2023
Country: United States
Topic: Drugs Opioids
Asks people to: Reduce stigma
Strategy: Stigma reduction Testimonial User generated content
Channel: Influencer Social (organic)
Audience: General public Young adults

Evidence

NoneUnknown

Sponsor (who paid)

Shatterproof NGO, creator and funder

Credits (who made it)

Not recorded yet.

Related campaigns

Start With Hope 2023–now
Life Unites Us 2020–now

Sources

Shatterproof launches Bare Your Heart campaign (Business Wire, 1 Sep 2023, via Wayback) sponsor · 2023

Research notes

Discovered 2026-10-22 for #17. Addiction broadly, launched for Overdose Awareness Week; tagged opioids for that reason. No agency named. Shatterproof's other national roles (issue advisor on Real Deal on Fentanyl, sponsor of Start With Hope, partner on state stigma campaigns such as Pennsylvania and California) are recorded on those cases.

Record cases/shatterproof-bare-your-heart.json, updated 2026-10-22· Link to this campaign