▶Videoyoutube.comStart With Hope
Also: Comienza con Esperanza
“Start With Hope”
Ad Council, CDC, National Council for Mental Wellbeing and Shatterproof campaign launched November 1, 2023 to inspire people living with or at risk for substance use disorders, with a focus on Black and Hispanic/Latinx communities, to begin recovery, connecting them with harm reduction and treatment resources at StartWithHope.com and ComienzaConEsperanza.com.
- Years
- 2023–now
- Country
- United States
- Topic
- DrugsMental healthOpioids
- Asks people to
- Seek help
- Strategy
- Service linkTestimonial
- Channel
- OutdoorPrintRadioSocial (paid)TV
- Audience
- AdultsYoung adultsPeople with or at risk of substance use disorders, especially Black and Hispanic/Latinx communities; English and Spanish.
Evidence
NoneUnknown
Sponsor (who paid)
- Ad Council Ad Council (pro bono), campaign producer
- Centers for Disease Control and Prevention (CDC) Federal government, partner/sponsor
- National Council for Mental Wellbeing NGO, partner/sponsor
- Shatterproof NGO, partner/sponsor
Credits (who made it)
- Accenture Song Creative, 2023 source
- Ad Council Creative Studio Creative source
Executions (individual ads)
- Start with Hope - Ale :90 tv · youtube
- Start with Hope - Ale :30 tv · youtube
- Start with Hope - Ariel :90 tv · youtube
- Start with Hope - Ariel :30 tv · youtube
- Start with Hope - Joseph :90 tv · youtube
- Start with Hope - Joseph :30 tv · youtube
- Start With Hope - Mona Lisa social-organic · youtube
- Start With Hope - Stephen social-organic · youtube
- Recovery stories of Ale, Ariel and Joseph 2023 · tv
Related campaigns
- Real Deal on Fentanyl 2022–now
- The Truth About Opioids 2018
- Bare Your Heart 2023
Sources
Research notes
'service-link' used for the link to treatment and harm reduction resources. Credits checked 2026-10-22 against fetched pages: Accenture Song (Ad Council release, 1 Nov 2023: 'the new campaign developed pro bono by Accenture Song'); Ad Council Creative Studio (current Ad Council 'Paths to Recovery' cause page lists 'Agencies: Ad Council Creative Studio', probably for later assets such as the Mona Lisa and Stephen stories; years not given). The cause page (citing 2024 NSDUH data) lists sponsors National Council for Mental Wellbeing and Shatterproof only; CDC is no longer named, so CDC's role after 2024-25 is unconfirmed. Execution years left out where the upload date could not be read (the Ale, Ariel and Joseph spots are the 2023 launch set). Links (#82) from the Ad Council cause page's Visit Campaign Site button, checked 2026-10-23.
Record cases/start-with-hope.json, updated 2026-10-23· Link to this campaign