Agencyrescueagency.comSussex County Opioid Use Prevention and Treatment Marketing & Advertisements
Sussex County (US-NJ) opioid settlement-funded ad campaign, 2024-2025: the county paid Rescue Agency $130,000 to license and customize one of its ready-made campaigns to raise awareness of local treatment and support, plus influencer packages on prevention, fentanyl poisoning and risk reduction. The county then dropped the agency as too costly for local needs and moved to local radio and event messaging.
- Years
- 2024–2025
- Reach
- 1.2M impressions as reported“ad 2 had 1,196,543 impressions, 29,661 video completions, 4,532 link clicks, 1,660 reactions, 198 shares.”
- Country
- United States
- Budget
- $130,000.00 (funded 10/25/2023, encumbered FY2024; expended $130,000.00 7/1/2024-6/30/2025). Contract via RFP. Follow-on local messaging under the same program line: $10,600.00 expended 7/1/2025-6/30/2026.
- Topic
- Harm reductionOpioids
- Asks people to
- Never startRecognizeSeek help
- Strategy
- Fear appealService link
- Channel
- InfluencerSocial (paid)
- Audience
- General public
Evidence
Self-reportedUnknown
County-reported results for two ads (NJ 2025 report): ad 1 had 1,137,001 impressions, 53,679 video completions, 5,619 link clicks, 1,078 reactions, 177 shares; ad 2 had 1,196,543 impressions, 29,661 video completions, 4,532 link clicks, 1,660 reactions, 198 shares. The county judged that working with a large agency 'did not allow us to address our local advertising needs' and switched to local agencies. No outcome data.
Sponsor (who paid)
- Sussex County Board of County Commissioners State local government, funder
- New Jersey opioid settlement funds (Sussex County share) Settlement funded, funder
Credits (who made it)
- Rescue Agency Public Benefit, LLC Creative, 2024-2025 source
Related campaigns
- Knock Out Opioid Abuse 2017–now
Sources
- Sussex County 2024 county opioid fund report, program 'Marketing & Advertisements (Opioid Use Prevention and Treatment)' reference · 2024
- Sussex County 2025 county opioid fund report (2024 Fiscal Program #1 update, per-ad results) reference · 2025
- Sussex County FY26 county opioid fund report (program update) reference · 2026
- Rescue Agency: People's Opioid Project (ready-made campaign) reference
Research notes
US-NJ (Sussex County). Discovered 2026-10-22 for #17 (local campaigns pass; method: contract-record). Opened 2026-10-22: NJ 2024, 2025 and FY26 Sussex County reports, Rescue's ready-made opioid campaign pages. Campaign name not found: the county reports call it only 'Marketing & Advertisements (Opioid Use Prevention and Treatment)' and say it licenses 'one of Rescue's RMCs'; Rescue's only listed opioid RMC is People's Opioid Project, which licensees may re-tag with their own brand name, so the creative is probably People's Opioid Project content, unconfirmed. Launch date 1/1/2024 per the 2024 report; spend recorded in FY2025. A county RFP (due Sept 2023, $60,000-$80,000 per term, influencers) was found in a search snippet only; the posting is gone (HTTP 410). FY26: messaging around Knock Out Opioid Use Day and International Overdose Awareness Day, worded to reduce stigma and promote the county's settlement-fund Community Engagement Portal (opened Oct 2025), plus radio mini-grants via local agencies. No ad URLs found; next: Meta Ad Library search for the County of Sussex page, 2024. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.
Record cases/sussex-county-nj-opioid-prevention-treatment-ads.json, updated 2026-10-23· Link to this campaign