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Count It! Lock It! Drop It!

“Count It! Lock It! Drop It!”

Prescription-drug misuse prevention program and campaign (US-TN) started in 2011 by the Coffee County Anti-Drug Coalition, telling people to count pills, lock them up and drop unused ones at take-back boxes; expanded statewide from 2016 with a $1.3 million BlueCross BlueShield of Tennessee Health Foundation grant that paid for an advertising campaign, and used in Tennessee Department of Health PSAs.

Years
2011–now
Country
United States
Topic
DrugsOpioids
Asks people to
Never startStart
Strategy
Multi level communitySimple instructionTrusted messenger
Channel
Clinical settingEventsPoint of salePrintRadioTVWebsite
Audience
AdultsGeneral publicParents

Evidence

Self-reportedUnknown

Program reports presence in 95 Tennessee counties; the coalition won a 2013 CADCA Got Outcomes award for reducing youth prescription drug misuse in Coffee County (program's own history page).

Sponsor (who paid)

Credits (who made it)

Not recorded yet.

Executions (individual ads)

Related campaigns

Sources

  1. Count It! Lock It! Drop It!: History sponsor
  2. BCBST News: BlueCross launches campaign to combat opioid abuse (2016) sponsor · 2016
  3. MoxCar: Tennesseans share opioid abuse stories in BlueCross-sponsored ad series (13 Sep 2016) news · 2016
  4. Count It! Lock It! Drop It! campaign site sponsor

Research notes

US-TN. Discovered 2026-10-22 for #17. Unverified (no page found that credits the agency): MoxCar Marketing + Communications (Knoxville) posted the 2016 BlueCross "Faces of Opioid Addiction" ad-series release on its own site, which suggests but does not state that it made the spots. 2021+ activity rests on the program site being live with 2024-era posts and the TDH Faces campaign PSA; no 2021+ paid media found. No settlement funding found. Procurement search 2026-10-22: no award or contract naming a vendor for this campaign was found (USAspending subawards, state/local procurement and spending portals where searchable, settlement reports, web search). Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.

Record cases/tn-count-it-lock-it-drop-it.json, updated 2026-10-23· Link to this campaign