ccp.jhu.eduWazazi Nipendeni
Also: Love me, parents!
Tanzanian national safe motherhood campaign (launched 2012) urging pregnant women and partners to start antenatal care early, plan for a facility birth and test for HIV together.
- Years
- 2012–now
- Country
- Tanzania
- Topic
- HIV/STIMaternal health
- Asks people to
- Seek helpStart
- Strategy
- Service linkSimple instruction
- Channel
- PrintRadioSMSTV
- Audience
- AdultsParents
Evidence
ObservationalMixed
Impact survey (Kaufman 2017): more types of exposure were linked to more antenatal care visits. Exposure did not predict timing of the first visit or HIV testing in adjusted models; links with facility delivery and couple testing appeared only unadjusted.
Sponsor (who paid)
- Tanzania Ministry of Health and Social Welfare Foreign government, sponsor
- Johns Hopkins Center for Communication Programs Academic, developer
Credits (who made it)
Not recorded yet.
Related campaigns
- Fataki 2008–2011
Sources
- Kaufman MR et al. "Love me, parents!": impact evaluation of a national social and behavioral change communication campaign on maternal health outcomes in Tanzania. BMC Pregnancy Childbirth 2017;17(1):305 evaluation · 2017 · DOI 10.1186/s12884-017-1470-x · PMID 28915850
Research notes
Created 2026-10-22 by literature mining (PubMed/OpenAlex); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. No credits: no page naming an agency was checked. Sponsors and launch year from secondary memory; developer inferred from author affiliations.
Record cases/tz-wazazi-nipendeni.json, updated 2026-10-22· Link to this campaign