No Matter the Name
“No matter the name, driving high is a DUI.”
Virginia Cannabis Control Authority safe-driving campaign (US-VA) since October 2023, with a fast PSA that runs through 30 names for cannabis to say that, whatever you call it, driving high is a DUI in Virginia; TV, radio and digital, aimed especially at teenage and adult men. Made by Reingold.
- Years
- 2023–now
- Reach
- 44.5M impressions as reported“Award entry: the Safe Driving Campaign earned over 44.5 million impressions through TV and radio PSAs since October 2023;”
- Country
- United States
- Topic
- CannabisDrugsImpaired driving
- Asks people to
- Stop
- Strategy
- HumorPolicy paired
- Channel
- RadioSocial (paid)TV
- Audience
- AdultsMenYouth
Evidence
Self-reportedUnknown
Award entry: the Safe Driving Campaign earned over 44.5 million impressions through TV and radio PSAs since October 2023; 2024 NYX Gold. No outcome evaluation found.
Sponsor (who paid)
- Virginia Cannabis Control Authority State local government, funder and creator
Credits (who made it)
Related campaigns
- Drug-Impaired Driving Prevention 2019–now
Sources
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. US-VA. Campaign name taken from the PSA title; CCA calls the wider effort its Safe Driving Campaign (FY2024 annual report RD899, not opened). The 44,538,400 impressions figure is from the award entry; check. CCA also made toolkits for parents, teens and young adults (FY2024) and a 2026 4/20 'bad combination' PSA (Wikipedia, not opened); logged as leads.
Record cases/va-cca-no-matter-the-name.json, updated 2026-10-28· Link to this campaign