Y Street
Virginia Foundation for Healthy Youth youth-led volunteer program for high-school students (US-VA), running since 2004, whose campaigns include 24/7 tobacco-free school policies (credited with inspiring a 2019 state law) and Rev Your Bev on sugary drinks.
- Years
- 2004–now
- Country
- United States
- Topic
- NutritionTobacco
- Asks people to
- Never startSupport a policy
- Strategy
- Policy paired
- Channel
- EventsSchoolSocial (organic)
- Audience
- Youth
Evidence
Self-reportedUnknown
Sponsor reports more than 8,000-9,000 teens trained since 2004, 11 campaigns, and policy wins (all 132 school divisions tobacco- and e-cigarette-free under a 2019 law). No independent evaluation found.
Sponsor (who paid)
- Virginia Foundation for Healthy Youth State local government, funder
Credits (who made it)
- Rescue Agency Strategy, 2006- source
Related campaigns
- The 84 2005–now
Sources
Research notes
US-VA. VFHY is a state agency funded by Virginia's tobacco settlement share. Credits checked 2026-10-22 against fetched pages: Rescue Agency (Rescue blog, 23 Aug 2021: 'Fifteen years ago, we proudly helped VFHY create Y Street... Since then, our youth engagement team has led Y Street'). Corrected 2026-10-22: years 2006- added (approximate, from 'fifteen years ago' in 2021). Role recorded as strategy; the post describes helping create and running the youth engagement program rather than ad creative. Ad library search: "Virginia Foundation for Healthy Youth", "Y Street", "Rev Your Bev".
Record cases/va-y-street.json, updated 2026-10-22· Link to this campaign