See through the haze
Also: Get the facts on vaping
Quit Victoria campaign launched 26 May 2023 with the Victorian Department of Health and VicHealth (AU-VIC), aimed at 14-39-year-olds: a young person exhales a vape cloud that turns into icons of products sharing its chemicals (biofuel, paint thinner, bug killer). Launched with 'Get the facts on vaping', an online hub for parents and carers.
- Years
- 2023–now
- Country
- Australia
- Topic
- TobaccoVaping
- Asks people to
- Never startStopTalk to someone
- Strategy
- Metaphor
- Channel
- Social (paid)Website
- Audience
- ParentsYoung adultsYouth
Evidence
NoneUnknown
Sponsor (who paid)
- Quit Victoria (Cancer Council Victoria) NGO, creator
- Victorian Department of Health Foreign government, funder
- VicHealth Foreign government, funder
Credits (who made it)
Not recorded yet.
Related campaigns
Sources
Research notes
Drafted by Claude on 2026-10-28 for #130 from the sources listed; unreviewed (summary and cardSummary included). AU-VIC. Media channels not stated in the part of the release read; social-paid is a guess, verify. Quit Victoria later ran NSW's 'Every Vape Is a Hit to Your Health' in Victoria (2026, Spark Foundry media; AdNews), which belongs on the NSW record. Check the numbers: 67% / 19% of Victorian adults (Cancer Council Victoria survey) and 'more than 200 chemicals'.
Record cases/vic-quit-see-through-the-haze.json, updated 2026-10-28· Link to this campaign