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End Addiction Stigma

Vermont Department of Health stigma-reduction campaign (US-VT) launched April 2021 with TV and online videos of Vermonters in recovery, family members and a physician, telling viewers addiction is a treatable illness and pointing to treatment; a second phase aired in winter 2021-22 as overdose deaths hit a record.

Years
2021–now
Country
United States
Topic
DrugsOpioids
Asks people to
Reduce stigmaSeek help
Strategy
Stigma reductionTestimonial
Channel
Social (organic)TVWebsite
Audience
General public

Evidence

NoneUnknown

No evaluation found.

Sponsor (who paid)

Credits (who made it)

Not recorded yet.

Executions (individual ads)

Related campaigns

Sources

  1. NBC Boston: Campaign to 'End Addiction Stigma' Garnering Attention Across Vt. news · 2022
  2. Vermont Department of Health: End Addiction Stigma (Wayback capture Dec 2022, with YouTube playlist) archive · 2022

Research notes

US-VT. Discovered 2026-10-22 for #17. Unverified (no page found that credits an agency). NBC Boston (17 Jan 2022) dates the launch to April 2021 and a 'renewed' phase to winter 2021-22; Health Department counselor Cynthia Seivwright worked on it. Executions: 7 videos from the Health Department's 'End Addiction Stigma' YouTube playlist (PLk9-Nj2hBiYqBCK8Pl3rYTDMRwX6UVd1I), oEmbed-confirmed; five uploaded April 2021, two December 2021. The page now redirects to a 'How do I support someone' page and the campaign is not in the March 2026 DSU communications list, so endYear may be 2022 (unconfirmed). Topic covers substance use broadly; opioids were the driver of Vermont's overdose deaths. Settlement funding: none found. Procurement search 2026-10-22: Possible vendors from Vermont vendor-payment data (786x-sbp3): HMC Advertising (ADAP prevention/intervention, 2019-2021) and Rescue Agency PBC (ADAP prevention, 2019-2021); payments do not name campaigns.

Record cases/vt-end-addiction-stigma.json, updated 2026-10-22· Link to this campaign