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VT Helplink

“VT Helplink is here to connect Vermonters to substance use services.”

Vermont Department of Health, Division of Substance Use Programs marketing campaign (US-VT) promoting VT Helplink, the statewide substance use support and treatment referral line and website launched March 2020, via TV, radio, print, digital and social ads and posters in grocery stores, convenience stores and transit; a new campaign with Vermont scenery and service-provider videos launched in 2025.

Years
2020–now
Reach
9M impressions as reported
“Sponsor reports 8,986,593 impressions from 2023 marketing and over 4.6 million impressions for the 2025 campaign;”
Country
United States
Topic
AlcoholDrugsOpioids
Asks people to
Seek help
Strategy
Service linkTestimonial
Channel
HotlineOutdoorPrintRadioSocial (paid)TVWebsite
Audience
AdultsGeneral public
Vermonters seeking substance use treatment or recovery support for themselves or a loved one; newer messaging for underserved communities.

Evidence

Self-reportedUnknown

Sponsor reports 8,986,593 impressions from 2023 marketing and over 4.6 million impressions for the 2025 campaign; in 2024 VT Helplink had 1,500 calls, texts and chats and over 35,000 website visits (63% of contacts about alcohol, 18% opioids).

Sponsor (who paid)

Credits (who made it)

Not recorded yet.

Executions (individual ads)

Related campaigns

Sources

  1. Vermont Department of Health: VT Helplink fact sheet (DSU, March 2026) sponsor · 2026
  2. VT Helplink (site) sponsor
  3. Vermont Department of Health: Substance Use Communications (DSU, March 2026) sponsor · 2026

Research notes

US-VT. Discovered 2026-10-22 for #17. Unverified (no page found that credits an agency). The 2023 impressions figure is quoted from a search-result snippet of an earlier version of the DSU fact sheet; the fetched March 2026 version gives the 2025 figure. Executions: 3 videos from the Vermont Helplink YouTube channel (one embedded on vthelplink.org), oEmbed-confirmed; upload years not retrieved. A 'Help is Here' Vermont campaign was suggested as a candidate but no page using that name was found. Settlement funding: none found. Procurement search 2026-10-22: Possible vendors from Vermont vendor-payment data (786x-sbp3): HMC Advertising ('Substance Abuse Intervention' and prevention accounts, 2018-2023) and Rescue Agency PBC (prevention, 2019-2026); payments do not name campaigns.

Record cases/vt-helplink.json, updated 2026-10-22· Link to this campaign