Let's Talk Cannabis (Vermont)
“Let's Talk Cannabis”
Vermont Department of Health cannabis public education campaign (US-VT) launched in December 2019, adapted from California's Let's Talk Cannabis, giving health risk information to teens, young adults, parents, pregnant and breastfeeding people and health care providers, with paid flights in spring and fall (2023 schedule).
- Years
- 2019–now
- Country
- United States
- Topic
- CannabisDrugsMaternal health
- Asks people to
- Never startTalk to someone
- Strategy
- Simple instruction
- Channel
- PrintSocial (paid)Website
- Audience
- CliniciansParentsYoung adultsYouth
Evidence
NoneUnknown
No evaluation or reach figures found.
Sponsor (who paid)
- Vermont Department of Health, Division of Substance Use State local government, funder and creator
- California Department of Public Health State local government, original creator (adapted courtesy of CDPH)
Credits (who made it)
Not recorded yet.
Related campaigns
- Let's Talk Cannabis 2017–now
- Unhyped 2020–now
Sources
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. US-VT. 2023 ad timing: Feb-Apr and Sep-Nov. Site LetsTalkCannabisVT.com not opened. The 2023 overview also lists ParentUp (parents), One More Conversation (substance use in pregnancy), Healthy at Home (safe storage) and an unbranded 'hyper-focused' campaign for higher-risk teens deliberately not promoted through Health Department channels; logged in the search log rather than given cases. A Rescue Agency case study page for 'Let's Talk Cannabis' exists (not opened; may be California's). Ad library search: "Let's Talk Cannabis VT", "Vermont Department of Health".
Record cases/vt-lets-talk-cannabis.json, updated 2026-10-28· Link to this campaign