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Find Cancer Early (Western Australia)

Cancer Council Western Australia campaign launched in November 2011 in three regional areas (Goldfields, Wheatbelt, Great Southern) to teach people over 40 the signs of cancer and get them to see a GP sooner. It relied on community engagement and local media, not TV, in its first phase.

Years
2011–now
Country
Australia
Topic
Cancer screening
Asks people to
RecognizeSeek help
Strategy
Multi level communitySimple instruction
Channel
EventsPrintRadioTV
Audience
AdultsOlder adults
Regional Western Australians aged 40 and over.

Evidence

Quasi-experimentalUnknown

Telephone survey at 20 months comparing three campaign regions with two control regions: campaign recall and cancer symptom knowledge were higher in campaign regions; over a quarter of those aware said they saw a GP because of it (self-report, no objective behavior measure) (Croager 2018). Later annual surveys: awareness associated with better symptom knowledge (PR 1.99) (Feng 2025).

Sponsor (who paid)

  • Cancer Council Western Australia NGO, funder and creator

Credits (who made it)

Not recorded yet.

Related campaigns

Sources

  1. Croager EJ, Gray V, Pratt IS et al. Find Cancer Early: evaluation of a community education campaign to increase awareness of cancer signs and symptoms in people in regional Western Australians. Front Public Health 2018;6:22 evaluation · 2018 · DOI 10.3389/fpubh.2018.00022 · PMID 29473031
  2. Feng YR, Lopez DG, Ward SV et al. Effects of the COVID-19 pandemic and 'Find Cancer Early' campaign on cancer symptom knowledge in regional Western Australia. J Public Health 2025 evaluation · 2025 · DOI 10.1093/pubmed/fdaf083 · PMID 40652567

Research notes

Created 2026-10-22 by OpenAlex literature mining (openalex-deep pass); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. No credits: no page naming an agency was checked. Launch date and regions from a search-result summary of a COSA 2013 abstract (not opened). The first phase avoided TV; later phases used a 'Rural Doctors' video ad (Feng 2025), so 'tv' applies to later years only.

Record cases/wa-find-cancer-early.json, updated 2026-10-22· Link to this campaign