BetaHCF Case Studies Library is in beta. We're still adding campaigns and fixing things.
HCF Case Studies Library

← All campaigns · Open in the library

▶Videoyoutube.com

For Our Lives

Also: For Native Lives · WA Tribal Opioid Solutions

“Fentanyl is taking Native lives. Native people are taking action.”

Washington State Health Care Authority (US-WA) fentanyl and opioid campaign for Native people and tribal communities, relaunched in 2023 from the earlier WA Tribal Opioid Solutions effort and developed with tribal partners. Native storytellers talk about overdose response, naloxone, treatment, recovery and stigma; later phases added stigma stories (late 2023), youth prevention (2025) and medication for opioid use disorder (2025). Free toolkit materials are customized and shipped to tribes.

Years
2023–now
Country
United States
Topic
DrugsHarm reductionOpioids
Asks people to
Never startReduce stigmaSeek helpStart
Strategy
Service linkStigma reductionTestimonialTrusted messenger
Channel
EventsPrintSocial (paid)Website
Audience
AdultsYouth
Native people and tribal communities in Washington (29 federally recognized tribes); youth phase in 2025.

Evidence

Self-reportedUnknown

HCA reports 2023 outcomes of 26 million+ ad impressions, 50,000+ website visitors, 30+ toolkit requests from tribes and organizations, and 99 placements in 11 tribally owned print publications; campaign evaluation research found audiences valued the storytelling approach. No behavioral outcome evaluation found.

Sponsor (who paid)

Credits (who made it)

Executions (individual ads)

Related campaigns

Sources

  1. For Native Lives campaign site (HCA) sponsor
  2. For Our Lives opioid misuse prevention and treatment toolkit (orders via ForOurLives@wearedh.com) archive
  3. HCA: Preventing opioid misuse and overdose (SURSAC campaign overview, 2023 outcomes) sponsor · 2024
  4. Athena Forum (HCA DBHR): statewide campaigns list (For Our Lives entry) sponsor
  5. WA Attorney General: More than $55M paid to local governments (Mar 20, 2024), listing $2M of J&J settlement for a tribal opioid prevention campaign news · 2024

Research notes

US-WA. Discovered 2026-10-22 for #17. Credits checked 2026-10-22 against fetched pages: the toolkit page routes orders to ForOurLives@wearedh.com (DH's domain) and every video is hosted on DH's Vimeo account ("DH - Desautel Hege"); DH's Starts with One case page says it built tribal materials with tribes. Settlement funding unverified: the AG release says the Legislature appropriated $2,000,000 of the Johnson & Johnson settlement "for a tribal opioid prevention campaign" but does not name HCA or For Our Lives, so no settlement sponsor is listed. 2021 tribal spots titled "HCA Starts with One - We Know You" and "Treatment Works" (still in this toolkit) are recorded under wa-starts-with-one. Relaunch-in-2023 wording is from a search snippet; Vimeo upload dates (March-April 2023) agree. Ad library search: "For Our Lives", "For Native Lives", "Washington State Health Care Authority".

Record cases/wa-for-our-lives.json, updated 2026-10-22· Link to this campaign