Go for 2&5
“Go for 2&5”
Western Australian Department of Health campaign (2002-2005) with TV ads and supermarket promotion telling adults to eat 2 servings of fruit and 5 of vegetables a day.
- Years
- 2002–2005
- Country
- Australia
- Topic
- Nutrition
- Asks people to
- Start
- Strategy
- Simple instruction
- Channel
- Point of salePrintTV
- Audience
- Adults
Evidence
ObservationalPositive
Population surveys and surveillance of 17,993 adults (Pollard 2008): mean daily servings rose by 0.8 over three years, from 1.6 to 1.8 for fruit and 2.6 to 3.2 for vegetables.
Sponsor (who paid)
- Western Australian Department of Health Foreign government, funder and creator
Credits (who made it)
Not recorded yet.
Related campaigns
- 5 A Day for Better Health 1991
- LiveLighter 2012–now
Sources
- Pollard CM et al. Increasing fruit and vegetable consumption: success of the Western Australian Go for 2&5 campaign. Public Health Nutr 2008;11(3):314-20 evaluation · 2008 · DOI 10.1017/S1368980007000523 · PMID 17612423
- Carter OB et al. 'We're not told why--we're just told': qualitative reflections about the Western Australian Go for 2&5® fruit and vegetable campaign. Public Health Nutr 2011;14(6):982-8 evaluation · 2011 · DOI 10.1017/S1368980010003381 · PMID 21205404
Research notes
Created 2026-10-22 by literature mining (PubMed/OpenAlex); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. No credits: no page naming an agency was checked. Later adopted nationally in Australia; national wave not covered.
Record cases/wa-go-for-2-and-5.json, updated 2026-10-22· Link to this campaign