Washoe County fentanyl awareness campaign (A Deadly Trend)
Also: A Deadly Trend
County-wide fentanyl awareness campaign announced April 2021 in Washoe County (Reno), Nevada, by the county Human Services Agency, Regional Medical Examiner, Washoe County Health District, Nevada DHHS, Nevada State Opioid Response and the University of Nevada after fentanyl deaths more than doubled in 2020; it taught overdose signs, naloxone use and where to get help.
- Years
- 2021
- Country
- United States
- Topic
- DrugsHarm reductionOpioids
- Asks people to
- RecognizeSeek helpStart
- Strategy
- Service linkSimple instruction
- Channel
- Social (organic)Website
- Audience
- General public
Evidence
NoneUnknown
Sponsor (who paid)
- Washoe County (Human Services Agency, Regional Medical Examiner's Office, Health District) State local government, funder
- Nevada DHHS / Nevada State Opioid Response State local government, partner
Credits (who made it)
Not recorded yet.
Related campaigns
Sources
- Washoe County: A Deadly Trend (press release, Apr 19, 2021) sponsor · 2021
Research notes
US-NV. Discovered 2026-10-22 for #17. Thin record: only the county press release was opened (This Is Reno coverage returned 403). Channels beyond the release and county social media not confirmed; no ads or YouTube spots found. End year 2021 is an assumption. Unverified (no page found that credits the agency): none named. Not settlement-funded per any source. Procurement search 2026-10-22: no award or contract naming a vendor for this campaign was found (USAspending subawards, state/local procurement and spending portals where searchable, settlement reports, web search).
Record cases/washoe-county-fentanyl-awareness.json, updated 2026-10-22· Link to this campaign