End Overdose Wayne

Research notes

US-MI (Wayne County). Discovered 2026-10-22 for #17 (local campaigns pass; method: settlement-report). Opened 2026-10-22: MI AG xlsx (sheet 'Money Expended Details', Wayne County row: 'End Overdose Wayne Campaign Partner: Brogan & Partners', $633,754, 'Multi-year initiative to promote overdose prevention, response, and stigma reduction though public awareness multi-media campaign, public health/informationl communication materials, and website development'); endoverdosewayne.org (home page published 2024-09-12 per page metadata; credits the county Department of Health, Human, and Veterans Services; outbound links on the page carry ldavidson@brogan.com Outlook safelinks, consistent with Brogan building the site); toolkit page (published 2025-03-28) listing the :30 and :15 videos, four animated digital ads, social posts, posters and fact sheets. The 'how to' videos embedded on the home page are credited to 'You Can.' (Health Resources in Action / BeHERE, youcan.info), not to the county campaign. Executions: the three Meta Ad Library rows come from data/opioid-ad-library.tsv (Wayne County, Michigan page, issue-ad library); their text ('we have the power to prevent overdoses', naloxone, test strips) matches the campaign tagline, but the ad pages themselves would not load on 2026-10-22, so the link to this campaign is by wording, not by a landing URL. Well Wayne Stations (free naloxone and test strip vending machines/newsstands, run with Wayne State CBHJ) are the service the campaign points to; CBHJ counted 38 stations in 19 of 43 municipalities as of 27 Jan 2025, the site lists 22 locations. Check before reuse: $633,754 is cumulative as reported by the county to the AG and is a preliminary, unedited report; split between creative, media and website is not given. No funding for the Meta buys is stated beyond the county page. Merged 2026-10-22 from a duplicate draft (wayne-county-end-overdose-wayne); brogan.com did not list the work in pages reachable without JavaScript.