▶Videoyoutube.comFentanyl is Forever
Also: Fentanyl is Forever SB · Fentanyl is Forever OC
“Fentanyl is Forever”
Fentanyl awareness campaign (US-CA) built from six short family-loss stories, first run by Santa Barbara County Behavioral Wellness from late 2021 and sold by its maker, Idea Engineering, as a localizable turnkey toolkit; Orange County Health Care Agency relaunched it in October 2023 with opioid settlement funds in English, Spanish and Vietnamese.
- Years
- 2021–now
- Country
- United States
- Topic
- DrugsHarm reductionOpioids
- Asks people to
- Never startRecognizeSeek help
- Strategy
- Fear appealTestimonial
- Channel
- OutdoorPrintRadioSocial (paid)TVWebsite
- Audience
- General publicParentsYoung adults
Evidence
NoneUnknown
No evaluation found. OC reported fentanyl deaths fell from 613 (2023) to 407 (2024) but credits many county efforts, not this campaign.
Sponsor (who paid)
- Santa Barbara County Department of Behavioral Wellness State local government, original sponsor
- Orange County Health Care Agency State local government, sponsor (2023 relaunch)
- Orange County opioid settlement funds Settlement funded, funder (2023 OC campaign)
Credits (who made it)
- Idea Engineering Creative, 2021- source
Executions (individual ads)
- Fentanyl is Forever - the Family (full story) 2021 · video · vimeo
- Fentanyl is Forever - the Public Health Administrator (full story) 2021 · video · vimeo
- Fentanyl is Forever - the Doctor (full story) 2021 · video · vimeo
- Fentanyl is Forever - the Friend (full story) 2021 · video · vimeo
- Fentanyl is Forever - the Sister (full story) 2021 · video · vimeo
- Fentanyl is Forever - the College Buddy (full story) 2022 · video · vimeo
- The Risks Are Real video · youtube
Related campaigns
- Fentanyl Frontline (Los Angeles County) 2023–2025
- Facts Fight Fentanyl 2023–2025
Sources
- Idea Engineering: Fentanyl is Forever prevention campaign toolkit sponsor
- OC Health Care Agency: launches "Fentanyl is Forever" Awareness Campaign (10 Oct 2023) sponsor · 2023
- National Opioid Pharmacy Network: Fentanyl is Forever Campaign (created by Santa Barbara County Behavioral Wellness) reference
- Fentanyl is Forever (campaign site) sponsor
- OC Health Care Agency: Fentanyl-related deaths in Orange County see five-year low (13 Nov 2025) sponsor · 2025
Research notes
US-CA. Credits checked 2026-10-22 against fetched pages: Idea Engineering (its own page calls it 'Idea Engineering's "Fentanyl is Forever" campaign'; the six story films are on its Vimeo account, uploaded Nov 2021 and Sept 2022). Santa Barbara launch year inferred from the Vimeo upload dates and the NOPN page; no Santa Barbara County release opened. Toolkit has been licensed elsewhere (e.g., a Plano, Texas event, search result) — other licensees are not covered here. OC also ran 'The Risks Are Real' (YouTube) and mentions 'two major anti-fentanyl media campaigns' in four years; the second OC campaign name was not found. Vimeo titles confirmed via Vimeo oEmbed. Discovered 2026-10-22 for #17. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.
Record cases/ca-fentanyl-is-forever.json, updated 2026-10-23· Link to this campaign