▶Videoyoutube.comFentanyl Frontline (Los Angeles County)
Also: The Fentanyl Frontline
“All of us are on the frontline of the fentanyl crisis.”
Los Angeles County Department of Public Health (Substance Abuse Prevention and Control) fentanyl campaign (US-CA) announced September 2023 and run in two paid social waves (Oct 2023-Mar 2024; Jul 2024-Mar 2025) for teens and young men, using TikTok and Instagram creators and short videos to warn that street drugs and pills may contain fentanyl, urge a plan when using alone, and get people to carry naloxone.
- Years
- 2023–2025
- Reach
- 17.5M impressions as reported“SAPC report (June 2025): year one 17.5 million impressions, 87% net reach of online LA County teens (351,000);”
- Country
- United States
- Topic
- DrugsHarm reductionOpioids
- Asks people to
- Never startRecognizeStart
- Strategy
- Peer crowdSimple instructionTrusted messenger
- Channel
- EventsInfluencerSocial (paid)Website
- Audience
- MenYoung adultsYouthSusceptible teens 13-17, at-risk males 18-24, high-risk males 25-39 in LA County.
Evidence
Self-reportedUnknown
SAPC report (June 2025): year one 17.5 million impressions, 87% net reach of online LA County teens (351,000); post-campaign survey 95% awareness among 185 teens; 62% of aware teens intended to carry naloxone vs 11% of unaware. Small sponsor survey, no comparison design.
Sponsor (who paid)
- Los Angeles County Department of Public Health, Substance Abuse Prevention and Control (SAPC) State local government, funder and creator
Credits (who made it)
- Rescue Agency Digital, 2023-2025 source
Executions (individual ads)
- Stories From All Over LA County | The Fentanyl Frontline social-paid · youtube
- Naloxone is LIFE-SAVING for Loved Ones | Fentanyl Frontline social-paid · youtube
- Naloxone is LIFE-SAVING for Loved Ones | Fentanyl Frontline social-paid · youtube
- Buying 💊Drugs 💊From Friends or Online Can End in OVERDOSE | Fentanyl Frontline social-paid · youtube
- Know How to Use Naloxone | Fentanyl Frontline social-paid · youtube
- Experimenting with Drugs is Riskier Than EVER | Fentanyl Frontline #shorts social-paid · youtube
- 🚨You CAN’T Trust Drugs From Friends or Online🚨 | Fentanyl Frontline social-paid · youtube
- Experimenting With Drugs Is Riskier Than EVER | Fentanyl Frontline social-paid · youtube
- Why You NEED a Plan if You Use Drugs Alone | Fentanyl Frontline social-paid · youtube
- Why You NEED a Plan if You Use Drugs Alone | Fentanyl Frontline social-paid · youtube
- Aprende a usar naloxona | Fentanyl Frontline social-paid · youtube
- El fentanilo está en el suministro de drogas Y es letal | Fentanyl Frontline social-paid · youtube
- La naloxona puede salvar a tus seres queridos de las drogas adulteradas | Fentanyl Frontline social-paid · youtube
- La naloxona puede salvar a tus seres queridos de las drogas adulteradas | Fentanyl Frontline social-paid · youtube
- Cómo salvar a alguien de drogas adulteradas con un plan | Fentanyl Frontline social-paid · youtube
- Por qué NECESITAS un plan si usas drogas solo | Fentanyl Frontline social-paid · youtube
- Experimentar con Drogas es más peligroso que NUNCA | Fentanyl Frontline social-paid · youtube
- Por qué NECESITAS un plan si usas drogas solo social-paid · youtube
- Content Creator @miguelmmendoza | Fentanyl Frontline influencer · youtube
- Content Creator @officialc5 | Fentanyl Frontline influencer · youtube
- Content Creator @sheppardlol | Fentanyl Frontline influencer · youtube
- Influencer Honey Robinson | Fentanyl Awareness and Overdose Prevention influencer · youtube
- Influencer OfficialC5 | Fentanyl Awareness & Overdose Prevention influencer · youtube
Related campaigns
- Facts Fight Fentanyl 2023–2025
- Real Deal on Fentanyl 2022–now
Sources
Research notes
US-CA (Los Angeles County). Credit for Rescue Agency is inferred, not stated on a case page: five 'Content Creator ... | Fentanyl Frontline' and 'Influencer ... | Fentanyl Awareness & Overdose Prevention' videos are uploaded to Rescue Agency's YouTube channel (oEmbed author 'Rescue Agency'); no Rescue case page or county document naming the agency was found. Queue line written for agencies/rescue-agency.json. ABC7 (search result) reported the program launched with state, federal and school partners on National Opioid Awareness Day 2023. Same SAPC report describes a separate cannabis social campaign not filed here. Discovered 2026-10-22 for #17.
Record cases/la-county-fentanyl-frontline.json, updated 2026-10-22· Link to this campaign