BetaHCF Case Studies Library is in beta. We're still adding campaigns and fixing things.
HCF Case Studies Library

← All campaigns · Open in the library

Take Charge. Take the Test.

Also: TCTT

“Take Charge. Take the Test.”

CDC HIV testing campaign for African American women aged 18-34, piloted in Cleveland and Philadelphia from October 2006 to October 2007 with TV, radio, transit and print ads pointing to a hotline and testing-site locator.

Years
2006–2007
Country
United States
Topic
HIV/STI
Asks people to
Seek helpStart
Strategy
Self efficacyService link
Channel
OutdoorPrintRadioTV
Audience
AdultsYoung adults
African American women aged 18-34 in Cleveland and Philadelphia.

Evidence

Quasi-experimentalPositive

Weekly time-series over 22 months (Davis 2011): higher market-level advertising (gross rating points) was linked to more hotline calls and more zip-code searches for HIV testing locations, controlling for caller characteristics.

Sponsor (who paid)

  • Centers for Disease Control and Prevention Federal government, funder and creator

Credits (who made it)

Not recorded yet.

Related campaigns

Sources

  1. Davis KC et al. Effectiveness of a mass media campaign in promoting HIV testing information seeking among African American women. J Health Commun 2011;16(9):1024-39 evaluation · 2011 · DOI 10.1080/10810730.2011.571342 · PMID 21707409
  2. Uhrig JD et al. Efficacy of an HIV testing campaign's messages for African American women. Health Mark Q 2012;29(2):117-29 evaluation · 2012 · DOI 10.1080/07359683.2012.678256 · PMID 22676840
  3. Fraze JL et al. Applying core principles to the design and evaluation of the 'Take Charge. Take the Test' campaign: what worked and lessons learned. Public Health 2009 evaluation · 2009 · DOI 10.1016/j.puhe.2009.08.006 · PMID 19783019

Research notes

Created 2026-10-22 by literature mining (PubMed/OpenAlex); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. No credits: no page naming an agency was checked. Outcome is information seeking, not confirmed testing. Evaluation sources added 2026-10-22 (citation snowballing / helpline pass): Fraze 2009; evidence level and outcome unchanged.

Record cases/cdc-take-charge-take-the-test.json, updated 2026-10-22· Link to this campaign