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The Cannabis Conversation

“The Cannabis Conversation”

Colorado Department of Transportation's two-year interactive campaign (US-CO), launched in 2018 with marijuana industry, nonprofit and university partners, that asked cannabis users and non-users, police and the industry about driving high through online surveys, public meetings and interviews (15,000+ in year one), then used the input in 2019 to build new PSAs.

Years
2018–2020
Country
United States
Topic
CannabisDrugsImpaired driving
Asks people to
Stop
Strategy
User generated content
Channel
EventsSocial (paid)Website
Audience
AdultsGeneral public

Evidence

Self-reportedUnknown

Participation only: more than 15,000 Coloradans gave feedback in the first year and more than 18,000 overall (CDOT). Findings report released June 2020. No outcome evaluation.

Sponsor (who paid)

Credits (who made it)

Not recorded yet.

Related campaigns

Sources

  1. CDOT news release: CDOT strikes up second phase of The Cannabis Conversation (5 March 2019) sponsor · 2019
  2. CDOT: Cannabis-impaired driving: a look back as we move forward (campaign history) sponsor

Research notes

Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. US-CO. Start year: CDOT pages say 2018 (2019 release; history page), but the 2020 Uncomfortable High release says the initiative 'began in 2017' and cites 80,000+ contributors; participant counts differ by page (15,000 first year; 18,000; 80,000); check before quoting. Paid social to recruit survey takers is assumed; check. Info hub ColoradoCannabisConvo.com not opened.

Record cases/co-cdot-cannabis-conversation.json, updated 2026-10-28· Link to this campaign