Uncomfortable High

Colorado Department of Transportation cannabis-impaired driving campaign (US-CO) launched September 2020, built from The Cannabis Conversation, that compares driving high with professionals using marijuana on the job, aimed at heavy users who think driving high is safe; online, connected TV, print, radio and dispensaries.

Years: 2020
Country: United States
Topic: Cannabis Drugs Impaired driving
Asks people to: Stop
Strategy: Humor Metaphor
Channel: Point of sale Print Radio Social (paid)TV
Audience: Adults

Evidence

NoneUnknown

No evaluation or reach figures found.

Sponsor (who paid)

Colorado Department of Transportation State local government, funder and creator

Credits (who made it)

Not recorded yet.

Related campaigns

The Cannabis Conversation 2018–2020
Drive High, Get a DUI (Colorado) 2014–now

Sources

CDOT news release: CDOT launches new marijuana-impaired driving campaign created by Coloradans (14 September 2020) sponsor · 2020

Research notes

Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. US-CO. First flight September-October 2020; whether later flights ran is not confirmed, so end year 2020 is provisional. 'tv' = connected TV. Strategy tags are my reading of the 'professionals high on the job' comparison; check. Agency not named. Ad library search: "Colorado Department of Transportation", "Uncomfortable High".

Record cases/co-cdot-uncomfortable-high.json, updated 2026-10-28· Link to this campaign