Drive High, Get a DUI (Colorado)

“Drive High, Get a DUI”

Colorado Department of Transportation's standing cannabis-impaired driving message (US-CO) since 2014, the year retail sales began, telling drivers that driving high is a DUI; it has carried CDOT's later cannabis driving work, including the 2020 Uncomfortable High campaign, at DriveHighDUI.com.

Years: 2014–now
Country: United States
Topic: Cannabis Drugs Impaired driving
Asks people to: Stop
Strategy: Policy paired
Channel: TV Website
Audience: Adults Young adults

Evidence

Self-reportedUnknown

CDOT says its campaigns have 'greatly increased' awareness of Colorado's DUI laws but that studies show driver behavior has not changed. No independent evaluation found.

Sponsor (who paid)

Colorado Department of Transportation State local government, funder and creator

Credits (who made it)

Not recorded yet.

Related campaigns

The Cannabis Conversation 2018–2020
Uncomfortable High 2020
Drug-Impaired Driving Prevention 2019–now
Good to Know 2015–now

Sources

CDOT: Cannabis-impaired driving: a look back as we move forward (campaign history) sponsor

Research notes

Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. US-CO. Started before 2018; included because the brand and site ran through the 2020s. Washington Traffic Safety Commission adapted the 2014 spots (search result, Kent Reporter, not opened). NHTSA later used the same 'Drive High, Get a DUI' line nationally (see ad-council-drug-impaired-driving-prevention). Channels for 2014 not stated on the CDOT page; TV from WTSC coverage of the adapted spots; check. Ad library search: "Drive High Get a DUI", "Colorado Department of Transportation".

Record cases/co-cdot-drive-high-get-a-dui.json, updated 2026-10-28· Link to this campaign