Let's Talk Cannabis Illinois
Illinois Department of Human Services cannabis public education campaign (US-IL) launched in March 2020 after adult-use legalization, built with Prevention First and Rescue around LetsTalkCannabisIL.com with social, digital and radio ads, and material for adults, parents, teens and pregnant and breastfeeding people.
- Years
- 2020–now
- Country
- United States
- Topic
- CannabisDrugs
- Asks people to
- Never startStartTalk to someone
- Strategy
- Simple instruction
- Channel
- RadioSocial (paid)Website
- Audience
- AdultsParentsYouth
Evidence
NoneUnknown
No evaluation or reach figures found.
Sponsor (who paid)
- Illinois Department of Human Services, Division of Substance Use Prevention and Recovery State local government, funder
- Prevention First NGO, creator
Credits (who made it)
- Rescue Agency Creative, 2020 source
Related campaigns
- Let's Talk Cannabis 2017–now
Sources
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. US-IL. Funded under the Cannabis Regulation and Tax Act public awareness grant (CSFA 1552, per a search summary of the Illinois GATA listing; not opened). A Prevention First stash-bag (lockable storage) pilot for parents of young children is mentioned in partner PDFs (not opened). Check whether rescue-agency is the right agencyId. Shares a name with California's campaign but is a separate Illinois brand. Ad library search: "Let's Talk Cannabis Illinois", "Prevention First".
Record cases/il-lets-talk-cannabis-illinois.json, updated 2026-10-28· Link to this campaign