Cannabis Conversations
New York State Office of Cannabis Management's first public education campaign (US-NY), launched 4 April 2022 by Governor Hochul at a college campus: about three months of English and Spanish PSAs on TV, radio, transit, billboards and social media on the adult-use law, safe storage away from children and pets, secondhand smoke and stigma.
- Years
- 2022
- Country
- United States
- Topic
- CannabisDrugs
- Asks people to
- Reduce stigmaStart
- Strategy
- Simple instruction
- Channel
- OutdoorRadioSocial (paid)TV
- Audience
- General publicParentsYoung adults
Evidence
NoneUnknown
No evaluation or reach figures found.
Sponsor (who paid)
- New York State Office of Cannabis Management State local government, funder and creator
Credits (who made it)
Not recorded yet.
Executions (individual ads)
- OCM Cannabis Conversations - 30 Second (English) 2022 · tv
Related campaigns
- Why Buy Legal New York 2023–now
- Cannabis Honestly 2026–now
Sources
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. US-NY. Three-month run per CBS; end year 2022 assumed from that. Video embedded in the CBS story; no YouTube URL captured. Agency not named. Ad library search: "Office of Cannabis Management", "Cannabis Conversations".
Record cases/ny-cannabis-conversations.json, updated 2026-10-28· Link to this campaign