BetaHCF Case Studies Library is in beta. We're still adding campaigns and fixing things.
HCF Case Studies Library

← All campaigns · Open in the library

Cannabis Honestly

“Cannabis Honestly”

New York State Office of Cannabis Management youth and family cannabis education campaign (US-NY) launched 13 June 2026, shaped by a year of 23 'Listen and Learn' conversations with more than 450 young people, parents, educators and community leaders and advised by the Cannabis Education Advisory Panel; English and Spanish ads, conversation guides, videos and tools for trusted adults.

Years
2026–now
Country
United States
Topic
CannabisDrugs
Asks people to
Never startTalk to someone
Strategy
Self efficacy
Channel
Social (paid)Website
Audience
ParentsYouth
Young people and parents, caregivers, educators, coaches, health care providers and youth-serving organizations.

Evidence

NoneUnknown

No evaluation or reach figures found.

Sponsor (who paid)

Credits (who made it)

Not recorded yet.

Related campaigns

Sources

  1. NYS Office of Cannabis Management: OCM launches 'Cannabis Honestly', a statewide youth + family education campaign (13 June 2026) sponsor · 2026

Research notes

Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. US-NY. Channels beyond 'sample advertisements' and online tools not stated; social-paid assumed. Agency not named. Ad library search: "Cannabis Honestly".

Record cases/ny-cannabis-honestly.json, updated 2026-10-28· Link to this campaign