Teen to Teen Social Media Campaign and Outreach Initiative

whro.org

City of Virginia Beach (US-VA) teen-led social media campaign and school outreach on substance use, opioids, fentanyl, naloxone and fentanyl test strips for students in grades 9-12, funded with $272,360 from the Virginia Opioid Abatement Authority after residents asked for youth prevention at 2023 opioid settlement town halls.

Years: 2026–now
Country: United States
Budget: $272,360 OAA award, covering staff, student outreach, marketing and a citywide social media campaign aimed at teens (WHRO, June 2026).
Topic: Drugs Harm reduction Opioids
Asks people to: Never start Recognize
Strategy: Peer crowd Trusted messenger
Channel: School Social (paid)
Audience: Youth

Evidence

NoneUnknown

No evaluation found.

Sponsor (who paid)

City of Virginia Beach (Department of Human Services) State local government, creator
Virginia opioid settlement funds (Opioid Abatement Authority) Settlement funded, funder

Credits (who made it)

Not recorded yet.

Related campaigns

Deadly Dose 2024–now
Become Unskippable 2024–now

Sources

WHRO: Opioid settlement funds support prevention, treatment and outreach programs in Hampton Roads news · 2026

Research notes

US-VA (Virginia Beach). Discovered 2026-10-22 for #17. Unverified (no page found that credits an agency). Single source. startYear 2026 is the date of the only source found; the award and launch dates were not found, so the start may be earlier. 'Peer-crowd' strategy inferred from the 'Teen to Teen' name. No ad URLs or campaign handle found. Settlement funding confirmed by WHRO. Procurement search 2026-10-22: No vendor found; the OAA award covers city staff, outreach and marketing.

Record cases/virginia-beach-teen-to-teen.json, updated 2026-10-22· Link to this campaign