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vitalstrategies.org

You Have the Power to Save Lives

Also: Naloxone in Black (Philadelphia)

“You Have the Power to Save Lives”

Vital Strategies naloxone campaign launched in March 2025 to reduce overdose deaths in Black communities in seven US cities (Albuquerque, Newark, Philadelphia, Durham, Louisville, Detroit, Milwaukee), organizing local civic, community and government partners to distribute naloxone at neighborhood locations, with highway billboards; Philadelphia's version, Naloxone in Black (August 2025), placed free Narcan boxes outside all 61 city fire stations with the state Department of Drug and Alcohol Programs.

Years
2025–now
Country
United States
Topic
Harm reductionOpioids
Asks people to
Start
Strategy
Multi level communitySimple instructionTrusted messenger
Channel
EventsOutdoorPoint of saleWebsite
Audience
AdultsGeneral public
Black residents of seven US cities with high overdose death rates.

Evidence

Self-reportedUnknown

Albuquerque lead agency reported at least 211 Narcan kits distributed between late March and mid-May 2025. Philadelphia boxes stocked with nearly 50,000 doses. No outcome evaluation found.

Sponsor (who paid)

Credits (who made it)

Not recorded yet.

Related campaigns

Sources

  1. Vital Strategies: Billboards Touting Naloxone Bolster Campaign Addressing Black Overdose Crisis in Albuquerque (14 May 2025) sponsor · 2025
  2. PA DDAP: Shapiro Administration, Philadelphia City Officials and First Responders Launch Citywide 'Naloxone in Black' Project (28 Aug 2025) sponsor · 2025
  3. You Have the Power to Save Lives (campaign site) sponsor · 2026

Research notes

US multi-city (NM, NJ, PA, NC, KY, MI, WI). Filed by the agent covering NJ/NM/NC/PA; city specifics outside Albuquerque and Philadelphia were not checked (Newark, Durham, Louisville, Detroit, Milwaukee). That Naloxone in Black is Philadelphia's local version of this campaign comes from a search snippet; the DDAP release mentions Vital Strategies only as a 'national partner'. Women in Leadership is the Albuquerque lead agency. Naloxone for the Philadelphia boxes is funded through DDAP's Overdose Prevention Program. Discovered 2026-10-22 for #17. Procurement search 2026-10-22: no award or contract naming a vendor for this campaign was found (USAspending subawards, state/local procurement and spending portals where searchable, settlement reports, web search). Campaign site https://youcansavelives.org/ live 2026-10-22 (city-by-city free naloxone sources, naloxone by mail); same site as louisville-naloxone-radio-campaign.

Record cases/vital-strategies-you-have-the-power-to-save-lives.json, updated 2026-10-22· Link to this campaign