KnowOD

▶Videoyoutube.com

Also: Know OD · Know Overdose

Vermont Department of Health, Division of Substance Use Programs harm-reduction overdose prevention campaign (US-VT) launched in 2021 for people at risk of overdose and their family and friends, built on six tips (avoid using alone, go slow, call 911, use new syringes, test for fentanyl, carry naloxone) and pointing to free naloxone, test strips and VT Helplink. A September 2022 wave warned that fentanyl is in cocaine, meth and pills, not just heroin; later messaging added xylazine.

Years: 2021–now
Country: United States
Topic: Drugs Harm reduction Opioids
Asks people to: Recognize Seek help Start
Strategy: Self efficacy Service link Simple instruction
Channel: Print Social (paid)TV Website
Audience: Adults General public
People who use opioids or other drugs (intentionally or not) and their family and friends.

Evidence

NoneUnknown

No evaluation found. Vermont opioid overdose deaths fell from 236 (2023) to 183 (2024), but no study ties the change to the campaign.

Sponsor (who paid)

Vermont Department of Health, Division of Substance Use Programs State local government, funder and creator

Credits (who made it)

Not recorded yet.

Executions (individual ads)

KnowOD poster: Avoid Using Alone print · sponsor-site
KnowOD poster: Use New Syringes print · sponsor-site
KnowOD poster: Go Slow print · sponsor-site
KnowOD poster: Test for Fentanyl print · sponsor-site
KnowOD poster: Carry & Use Narcan print · sponsor-site
KnowOD poster: Call 911 print · sponsor-site
Signs of Opioid Overdose website · youtube
How to Administer Naloxone/ Narcan website · youtube
How to Administer Rescue Breathing & Chest Compressions website · youtube

Related campaigns

Over the Dose 2017–now
VT Helplink 2020–now
Stop Overdose (CDC) 2021–now

Sources

Vermont Department of Health: Know Overdose (KnowOD posters and videos) sponsor · 2026
Vermont Department of Health: Opioid Overdose Response Brief, July 2021 ('KnowOD is a new opioid overdose prevention campaign') sponsor · 2021
Vermont Department of Health: DSU Opioid Overdose Response, April 2023 sponsor · 2023
Vermont Department of Health: Substance Use Communications (DSU, March 2026) sponsor · 2026
WCAX: Vt. health officials sound the alarm on fentanyl and offer free test strips news · 2022

Research notes

US-VT. Discovered 2026-10-22 for #17. Unverified (no page found that credits an agency). Start year from the July 2021 overdose response brief, which calls KnowOD 'a new' campaign; knowodvt.com first captured by Wayback Aug 2021 and now redirects to the Health Department page. The September 2022 'fentanyl is not just in heroin' PSA is described by WCAX but no video URL was found. Executions: the six KnowOD posters (PDFs) and three how-to videos embedded on the Know Overdose page (oEmbed-confirmed; upload years not retrieved, YouTube rate-limited). Settlement funding: none found. Predecessor: the 2019 'Mist' print campaign by HMC Advertising urging people who use opioids to carry naloxone (adsoftheworld) is not filed as a case (pre-2021). Procurement search 2026-10-22: Vermont vendor-payment open data (data.vermont.gov 786x-sbp3) shows the Health Department's substance-use media vendors: Rescue Agency PBC (account 'Substance Abuse Prevention', ADAP/DSUP, USD 1.81M 2019-2021 and 4.53M 2022-2026), HMC Advertising (prevention and intervention, about USD 2.4M 2018-2023; HMC's 2019 'Mist' naloxone print ad for VDH is on Ads of the World), Place Creative Company and Spike Advertising (small). Possible vendors: Rescue Agency or HMC Advertising; payments do not name campaigns.

Record cases/vt-knowod.json, updated 2026-10-22· Link to this campaign