▶Videoyoutube.comOver the Dose
Also: Over the Dose VT
Vermont Department of Health digital opioid misuse and overdose prevention campaign (US-VT) launched November 2017 for 18-25-year-olds in the 'partier' peer crowd, made by Rescue Agency: short videos, an interactive site and paid social explaining what opioids do, the risks of mixing them with alcohol and sharing prescriptions, and, from 2021-2023, that fentanyl is in the local drug supply. Adapted by Rhode Island as Over the Dose RI. Still listed as in market in 2026.
- Years
- 2017–now
- Country
- United States
- Topic
- DrugsHarm reductionOpioids
- Asks people to
- Never startRecognizeStop
- Strategy
- Peer crowdSimple instruction
- Channel
- Social (paid)Website
- Audience
- Young adultsVermonters aged 18-25 at higher risk of opioid misuse ('partier' peer crowd).
Evidence
ProcessUnknown
PACE Vermont (Health Department and University of Vermont online panel, Wave 1 March-June 2019): 383 of 1,037 young adults (33%) recognised Over the Dose; awareness was higher among 21-25-year-olds and women. No behavioral outcome measured.
Sponsor (who paid)
- Vermont Department of Health, Division of Substance Use Programs State local government, funder
Credits (who made it)
- Rescue Agency Creative source
Executions (individual ads)
- Rabbit Hole | Over the Dose 2017 · social-paid · youtube
- The Party | Over the Dose 2018 · social-paid · youtube
- No Drama No Help | Over the Dose 2019 · social-paid · youtube
- Side Effects | Over the Dose 2019 · social-paid · youtube
- Never Worth It | Over the Dose 2021 · social-paid · youtube
- The Source | See How Fentanyl Is Changing the Local Drug Supply | Over the Dose 2023 · social-paid · youtube
- The Source | See How Fentanyl Is Changing the Local Drug Supply (version 2) | Over the Dose 2023 · social-paid · youtube
- The Source - See How Fentanyl Is Changing the Local Drug Supply (version 3) | Over the Dose 2023 · social-paid · youtube
- The Source - See How Fentanyl Is Changing the Local Drug Supply (version 4) | Over the Dose 2023 · social-paid · youtube
Related campaigns
Sources
- Over the Dose VT (campaign site) sponsor
- RI.gov: RIDOH Launches New Opioid Public Awareness Campaign (Over the Dose RI adapted from Over the Dose VT by Rescue Agency) news
- Shorty Awards: "Over The Dose" - Combating Recreational Opioids archive
- Vermont Department of Health: Assessing Substance Use Campaigns through PACE Vermont (Dec 2021) evaluation · 2021
- Vermont Department of Health: Substance Use Communications (DSU, March 2026) sponsor · 2026
- Shayla Livingston, Vermont Department of Health Substance Use Campaigns, testimony on S.146 (April 2019) reference · 2019
Research notes
US-VT. Discovered 2026-10-22 for #17. Credits checked 2026-10-22 against fetched pages: Rescue Agency (RI.gov release: 'adapted from Over the Dose VT, a successful, data-driven campaign developed by Rescue Agency Public Benefit for the Vermont Department of Health'); years of Rescue's involvement after the RI release are not stated, so no years given. Executions: 9 videos from the 'Over The Dose VT' YouTube channel (channel linked from overthedosevt.com), oEmbed-confirmed; years are upload years. The four 2023 'The Source' uploads are versions of one spot. The PACE evaluation is awareness only and the panel was not built to match the campaign audience. Settlement funding: none found. agencies/rescue-agency.json does not yet list this campaign (agency file not edited).
Record cases/vt-over-the-dose.json, updated 2026-10-22· Link to this campaign